HP Printers

Professionals print the data captured from space, air or ground to inform, discuss and/or finally share or sell to the world. For instance, take the oil and gas sector. They use geospatial data for prospecting and we contribute by printing the maps/aerial imagery/satellite imagery at the highest image quality. People in architecture, engineering and construction (AEC) industry use ground data to assist on design facilities and plans. Industrial designers create devices that are later used by geospatial industry; for example, measurement instruments are designed by manufacturing companies. They use HP printers during the entire process to produce the instruments.

On the other hand, the ability to produce the output as close as possible to the field of work is important. And this is where our Web-enabled printers become relevant because a lot of this information can be centrally generated and distributed in PDF formats. These allow one to have easy and reliable printing whenever and wherever required.

Users of geospatial industry manage huge and complex files. So, there is an underlying need for contextual environment. When you look at Google Maps or Google Earth, there is context in every little thing. Large format printers help in this aspect.

HP invests in bringing innovation to printing technology (media, ink, printers) to satisfy different customer needs, including time reduction for decision making, approach refinement to work flows, reinforcing customer commitment to use technology in an environment friendly way. The HP large format printer portfolio has products to satisfy every need of geospatial customers.

When digital technology started to evolve, we analysed the growth trends. We found that our customers consistently preferred using large format prints for representations and discussions. Only for a smaller project, one might want to use prints in A3 size, but any discussion on any big construction project is based around a large paper print. Therefore, we see the printer business growing and the feedback from our customers in this regard has been very consistent.